April 22, 2011
Going Green for Earth Day
We were feeling the love today with our Earth Day design, which got a few kudos from industry watchers (thanks Mashable!) And props to the Ask.com users who correctly answered the Question of the Day. It is a sad, but potent reminder that a plastic bottle takes 450 years to decompose.
Special thanks to Ask.com's Diana Furka and Holly Boston for this beauty...
Valerie Combs, VP Communications
April 15, 2011
Ask for iPhone Gets a Nod from the Webby's
This week we learned that Ask.com’s flagship mobile app for the iPhone has been selected as an Official Honoree by the Webby Awards, in the Social category. We’re honored; of the close to 10,000 entries received for the 15th Annual Webby Awards, less than 10 percent were selected as Official Honorees. This builds on Ask for iPhone's recent Appy Awards win in the Reference category earlier this year.
While it feels great to see our app recognized by the industry, what's really exciting is seeing our users engaging with it. We've seen around half a million downloads since our November launch, with more than 550,000 updates to the app. What's more, mobile users are contributing more content (questions, comments and answers) than their web counterparts, which tells us that mobile truly is the killer platform for the Q&A use case.
It's no secret Ask is focused heavily on mobile as we retool our strategy around pure Q&A. When people are on the go, they want answers quickly and they want them to be accurate; they aren’t necessarily looking to wade through a sea of blue links each time they have a question. This is exactly what inspires us to continue on our path of building the most comprehensive and fun mobile Q&A experience around.
Valerie Combs, VP, Communications
Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not of IAC Search & Media and may not have been reviewed in advance.
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