« Our Neighbors, the Golden State Warriors | Main | The Algorithm is On The Move »

April 25, 2007

Introducing ASL Contextual Advertising

It's no longer a rumor and definitely not a beta launch. Today's announcement of the Ask Sponsored Listings contextual product is the real deal. First came Ask Sponsored Listings (ASL) 1.0 in August, 2005. Next came ASL 2.0 in October, 2006. Now comes the next innovative product offering with the Ask Sponsored Listings contextual product launching in less than four weeks.

How is this product different from our competitors, you ask? Three important reasons, each one a paradigm shift:

* It gives publishers more control over yield and relevancy
* It gives publishers more creative ad unit opportunities
* It allows both advertisers and publishers more control over where and what ads are displayed

We'll be working with publishers to customize their implementations with some of the following options:

* New customized relevancy thresholds for publishers
* Innovative yield management thresholds that allow publishers to optimize their monetization efforts

You won't find the standard white background with text ads. Our hybrid text + graphical contextual units will offer a fresh new look to performance based contextual advertising.

Back to the labs for us. Stay tuned for more new product updates from the Search Marketing product team.


Paul Vallez,
Director of Product Management
Search Marketing
IAC Advertising Solutions

Posted by Ask Blog Editor | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Introducing ASL Contextual Advertising:

» Ask.com Gets Contexual With ASL Contextual Advertising from Search Engine Roundtable
I was prepped two days ago for a Search Engine Land post that announced Ask.com To Launch Contextual Advertising Product. In short, Ask.com's Search Listings division is launching a contextual product to compete with Google AdSense, Yahoo! Publisher Ne... [Read More]

Tracked on Apr 26, 2007 4:37:28 AM

» Ask.com To Launch Contextual Advertising Product from Search Engine Land: News About Search Engines & Search Marketing
Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will ... [Read More]

Tracked on Apr 26, 2007 6:06:08 AM

» Attention Ask.com Advertisers - New Contextual Advertising from Shopping Cart Software News & Tips
For those shopping carts owners who advertise with Ask.com Ask.com is launching a new sponsored listings contextual product. So how is Asks new contextual product different from Google Adsense and Yahoo Publisher Network?  Theres ... [Read More]

Tracked on Apr 26, 2007 8:36:12 AM

» Ask to launch adsense competitor from Jochem Prins
As a part of Ask Sponsored Listings (ASL), Ask will launch a new contextual advertising platform in the week of May 21st. This was confirmed by Paul Vallez, Director of Product Management. This looks like a serious attempt to compete with Google Adsens... [Read More]

Tracked on Apr 26, 2007 2:48:40 PM

» Ask.com prepares to dominate GooglesAdwords from Search Engine Blog
or at the very least, they are launching their own contextual ad network.  And it actually sounds pretty slick.  And I am going to give it a shot myself and report back on results in a future post.  And congrats to Ask.com for at least trying... [Read More]

Tracked on Apr 26, 2007 5:49:04 PM


There is nothing new with rounded corners. However I did like to look of that tier next to the car insurance unit!

Posted by: Daniel Aleksandersen | Apr 25, 2007 6:40:44 PM

When is this accessible to the general (webmaster) public?

Posted by: Philipp Lenssen | Apr 26, 2007 2:00:50 AM

I just came across your blog and wanted to drop
you a note telling you how impressed I was with the information you
have posted here, as well as from your members postings. I have a web site also so
I know what I'm talking about when I say your site is top-notch! Keep up
the great work, you are providing a great resource on the Internet here.

I would like to give a thumbs up for a new innovative website that deserves it.
A website that I believe will be a new wave of advertising online.

Now we all wished we could have got a link on http://www.milliondollarhomepage.com/
And the last place for advertising on that page was sold on ebay for $38,100.00
So I would, if I were you, get on the bandwagon now before it is to late.

Check it out http://www.flipthisimage.com

Posted by: Gary Wells | Apr 27, 2007 1:08:15 AM

Sounds good.....hopefully Ask can implement some sort of fraud protection so that publisher don't have to worry about being banned for no reason. (ie from click bombs ) which is the case for other publisher networks.

Posted by: James | Apr 27, 2007 3:09:18 AM

I dont know if this is definately going to be implemenented, I will definately Try it!!!

Posted by: PR8 Directory | May 8, 2007 12:55:37 AM

"morphing" looks pretty cool.
I do think it would really shorten the time for "searching skim" as well as quality search results. way to go!!!

Posted by: Song | Jun 7, 2007 7:06:29 AM

When this will be available for the general public?

Posted by: L. Cosio | Jun 20, 2007 5:37:25 PM

Yeah, I'm interested in this as well. Since learning of the launch date move to June 11th, I haven't heard anything about the publisher side or if there is a Beta which I can join. If there is, please let me know.


Posted by: Gary R. Hess | Jun 21, 2007 7:09:56 PM

Rumors are hot that ask.com is about to launch competitor of google adsense but where and when publishers can sign up

Posted by: celebrity gossip | Jul 31, 2007 5:33:44 AM

Please let us know where to sign up for publisher. Thank you.


Posted by: Emil | Oct 4, 2007 6:46:55 AM

This announcement was almost 6 months ago...When can we join?

Posted by: RV | Oct 4, 2007 9:56:21 PM


When it starts for publishers? Is it already working?

Posted by: Nick | Oct 11, 2007 3:55:02 AM

sou uma pessoa muito carismatica e comunicativa

Posted by: carina lima chagas | Nov 6, 2007 3:42:29 PM

Still not open to the public I see.

Posted by: Paul Wells | Dec 10, 2007 4:32:22 PM

"It's no longer a rumor and definitely not a beta launch."

I can't even find an application form to submit a publisher site for consideration in the ASL program. It's now almost 9 months since the so called launch. I don't know how you would call it, but a service without a sign-up/application page is not even a service in beta, but more of a service that is in early alpha stage.

Posted by: Carsten Cumbrowski | Jan 11, 2008 4:56:00 PM

The comments to this entry are closed.

Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not of IAC Search & Media and may not have been reviewed in advance.

Blog Search from: Bloglines