Wii's and We at Web 2.0

One nice thing about red being our primary color: it's easy to spot in a crowd. The inaugural Web 2.0 Expo was packed with every online player known to man (if by "man" you mean John Battelle or Pete Cashmore), but you couldn't miss the luxurious Ask.com booth.

The two Ask.com panels gave us a chance to do what we love to do: entertain and educate at the same time.

Daniel Read's "Search for Inspiration" presentation gave folks an exclusive peek at the process behind creating AskX. He also announced (1) that AskX would be the next iteration of the Ask.com search engine, and (2) that it would be combined with the new Edison Algorithm, which you may have heard about already.
Doug Leeds put on "Expert Tease," a live game show with much interaction from the audience. He showed the crowd why you get better results from experts who have been identified by the community,
as opposed to experts who are self-identified (not unlike a certain popular search algorithm).
With 2.0 trivia subjects like "Usability," "Social Networking," and "Valley Blossip," Doug kept his audience (and panel of audience-picked experts) entertained and laughing for the full hour.
Of course, the fact that he gave away ten Wii's might've helped.
Great fun all told. See you next year!

--The Ask.com Team